Is your website starting to slip down the ranks on Google? This can be a concerning sight and you might be panicking about what you should do next.

Well, perhaps you have been complacent when it comes to SEO. Alternatively, you might have to accept that your current SEO strategy is not good enough to maintain and improve your rankings on Google.

Either way, know that there are always new techniques you can try to optimize your website content.

Let’s take a look at some new approaches you can take.

Use Semantic Keywords

So, we all know that keywords are a necessary part of SEO. It was probably the first thing you learned about and it should always be part of web page titles and the content you have.

Of course, this should be done consciously to avoid keyword stuffing. But have you ever heard of semantic keywords?

You want to make sure that Google knows exactly what your website content is about and what you should rank for.

Well, a good way to do this is by using semantic keywords. This means that you should not stick strictly to the same keyword.

Instead, you want to use a variety that are synonyms or very similar in meaning.

If you want to look for more ways to optimize your SEO content, check out our website. ClickSlice, an experienced SEO agency, gives useful insight into some tactics you can use.

Build Backlinks

Every website hopes to get backlinks from other sites. Indeed, they want this to be done naturally. So, you create a good blog post and someone else quotes your site since it contains great information.

But, this is not the only way you can build backlinks. This is also something that you can be more proactive about. Indeed, when you update the content that features on your website, you can then reach out to others and demonstrate how great it is.

You can write guest posts and even suggest your content to those with broken links.

Compress Website Images

Nobody is going to wait around on your website to load. It is well-known that visitors want information and they want it quickly. They will not show loyalty to your site and wait even one minute for it to load. They will simply go elsewhere for the content.

So, one way you can optimize your website is by compressing the images you have. This is going to make sure that they are still of good quality for viewing. But, they are also going to avoid slowing down your website.

This way, visitors are not going to leave straight away and they are more likely to stick around.

Update the Internal Links

A lot of website owners have thought that internal links were not that important. While they could help the visitor to your website, they were not the best when it came to ranking. But, this is not true.

In particular, you should be constantly optimizing your website content with new internal links and making sure you have between two to four links on each page.

So, make sure that you are updating internal links on your website as often as you can. This is going to be a good way to allow search engines to crawl your site and understand what you want to rank for.

You can link similar topics together and everything will make more sense. Over time, the links you use might change and you should update them.

Use Local SEO

If you have a business and you want to be discovered by the local community, you need to be using local SEO. This is something that has been overlooked by a lot of websites over the years.

But, if you have a physical storefront or you want people to drop into your business during the day, you need to be concentrating on local SEO.

An SEO agency can help with this if you are not sure where to begin. There are a lot of different techniques that can be used, including using local keywords, as well as getting yourself a Google business profile.

So, the idea is that when someone searches for a business in a certain location, yours should be one of the first to be displayed.

But, it can be difficult to do it all on your own and this is particularly true if you do not have a lot of experience with SEO and creating a new strategy.