You are going to be aware that selling to other businesses can be complicated. Compared to selling to consumers, a lead can be challenging to get, and it takes a lot of hard work to turn that business into a customer.
Have you reached a bump in the road with your company and are struggling with your sales funnel? When you are in this position, it can be difficult to know what you need to change. But, a good place to start is with your SEO strategy. Ask yourself; what type of strategy do you have? Are you dedicating enough time and effort to ensure it works?
Something you should be aware of is that B2B SEO can be slightly different to B2C SEO. Again, this process can be complicated if you are not sure what you are doing. Many companies are turning to B2B SEO agencies to help. Let’s take a look at why this might be the best route for your company to go down.
Help With the Right Keywords
Let’s keep things simple and think about keywords and phrases. They are important for SEO and getting your company discovered online. Keywords are used in content, and page titles and even shape new blog posts and pages. Typically, the keywords you are going to use in a B2B SEO strategy will be more complex and this can mean that those with limited optimisation knowledge can struggle to incorporate them correctly.
B2B SEO agencies know the best way to identify the right keywords and use them correctly. They are able to identify what types of issues your customers have and how they can be targeted. An experienced team know how to get technical and ensure your website is reaching the right audience. For reliable business SEO services, contact ClickSlice. They are an award-winning SEO agency in London that offer specialised B2B services. Indeed, they can create a business-specific SEO strategy to put your company in front of the right people.
Making Content Specific and Informational
The content on your company’s website should be optimised for search engines. Indeed, you want to make sure your website ranks highly on popular search engines like Google and to reach the right audience. But, something you have to remember is that you want business decision-makers to stay on your website once they get there. So, you have to ensure that the content you provide is also designed for this type of reader. Getting them there is not enough. You need them to follow up and contact you.
Perhaps you do not have time to create content for your website. Alternatively, you might not know what you are doing. Well, this is where a B2B SEO agency comes in. They have experience working with companies and creating informational pages. Indeed, they are going to be specific and show how your products and services can solve problems. But, they are also doing so in a way that makes sure the pages rank at the same time. They create the necessary balance that can lead to sales.
Taking Care of Technical SEO
It is important to note that there is no special algorithm when it comes to B2B SEO. But, you do have to have knowledge of what Google wants to see and what they will reward a website for. For example, if you have a slow, complicated and poorly designed website, this is not something that is going to go down well. Perhaps you think it looks great. But, your website has to be so much more than this when you are a B2B business.
This is where a B2B SEO agency can step in. They understand what Google and other search engines want to see. Indeed, they can take care of technical SEO, which can be complicated if you do not know what you are looking for. For example, they can do things like look for duplicate titles or 404 errors. They fix issues behind the scenes you might not realise matter.