It is no surprise that TikTok has seen a dramatic growth rate over the last couple of years. In fact, it is not going away anytime soon!
TikTok has now taken over the world of social media by storm and is currently known as the fastest-growing social media platform. In the digital marketing landscape of 2023, your brand needs to form a relationship with TikTok, as this platform has been a game-changing opportunity for many businesses since it was brought into the digital marketing world.
Are you ready to grow your brand on TikTok? You’ve come to the right place. In this guide by our expert social media marketing team at Bold x Collective, we go over everything you need to know, to get started with a strong social media strategy on TikTok.
Need some extra help on how to create a presence on TikTok? Refer to the blog on our website before getting started on your TikTok marketing strategy. Now, let’s get into it!
Why is a TikTok Marketing Strategy So Important?
Before we get into the details on how to start building your TikTok marketing strategy, let’s first discuss why having a marketing strategy is so important for your brand.
Many variables are in place to determine whether your TikTok platform will be successful. However, what makes your TikTok platform perform so well is how relevant it is to other users and popular trends and how TikTok users and your audience engage with the content that you share on your platform.
The algorithm then pushes this content out based on a recommendation system to find users who have shown similar interest in the content.
Therefore, to become successful on this platform, you need to come up with creative and unique marketing strategies to have specific content that not only aligns with your brand and audience but also aligns with the popular trends that are happening within the platform itself.
What Is TikTok Marketing?
As mentioned above, the TikTok platform has been growing on social media at a constant rapid speed. Eventually, TikTok users, digital marketers, influencers, and content creators all realized one of the biggest secrets behind TikTok’s success is using it as a marketing tool.
A marketing tool is an effective source that helps businesses to promote their brand, with tools such as social media or with an ad campaign, plus more.
TikTok is known to share very effective entertainment-focused content for its users through different strategies and techniques that allow them to be successful on the platform.
This is probably one of the fastest and easiest ways for a business to boost its brand, an opportunity they can’t miss out on. Fortunately, anyone on TikTok can create the exposure they want without having to spend large amounts of money or time on content production.
All you need is an account, your phone, and creativity!
Now, let’s discuss the most effective TikTok marketing strategies in 2022 that you can use as a tool for your next marketing strategy.
Know Your Target Audience
Your audience is the backbone of your brand. They speak and understand your brand’s language and are your number one supporter.
Therefore, it’s very important to determine who exactly is your target audience during the early stages of creating your marketing strategy.
This method will allow you to focus on creating specific content for your specific target audience.
Market Research and Content Organizing
This next step requires much research that goes into figuring out the buying patterns and behaviours of your target audience.
When you do your research, you are required to focus on finding creative ideas through your research by studying what other brands in similar businesses are doing that is working for their brand and what isn’t.
During this step, try to jot down as much information as you can through your research on what type of ideas are most relevant to your brand and audience, and how you can incorporate that into the future content that you will share on TikTok.
Once you share the content and information that you researched on your brand, that is when you will be able to notice how your target market reacts to the content you shared and what they desire more and what they want to see less.
Once you have an idea of what your audience wants to see, you can start creating more content for your TikTok platform.
Your marketing research will allow you to note ideas from other users on what type of content you should be making for your specific brand.
This should all be written down neatly so you can refer to it whenever you need to and should be organized to make things easy to understand and flow when you are ready to execute your marketing strategy.
Scheduling Your Content
One of the major keys to a successful TikTok platform is understanding what time of the day works best for you to share your content that will bring you the most engagement possible.
After you’ve organized, planned out, and finished creating the type of content that you want to share, it’s time to schedule your content and plan when you want to post each of your videos.
However, one thing to keep in mind with TikTok is that when the situation calls for it, it’s beneficial to create content spontaneously and post immediately, such as a reply to a comment or a stitch of a video on your timeline, or a hot new trend.
However, most of the time, your videos should be spread out evenly to appear consistent with your brand, audience, and TikTok platform.
By creating a content calendar, you can organize what content you’d like to post on which day and formulate a caption and hashtags that will bring drive engagement, resonate with your target audience, and of course, most importantly, reach the right audience.
Constant Assessment and Adjustments
The final step to your TikTok marketing strategy is to be willing to constantly assess and adjust your marketing strategy. It’s okay if your marketing strategy isn’t perfect right off the bat.
Good strategies are made based on analyzing and researching how your content is performing best and worst and adjusting where necessary along the way.
Whether it be a different content theme or trend, or a different length of the video, there is always room for improvement. Find what works best for your audience and brand through trial and error to help you distinguish what you should be continuing in the future.
Strategies To Help Grow Your Brand’s Presence on TikTok
Popular trends on social media come and go often, but it’s important to stay on top of them for your social media strategy. Now that you know what you need to create your TikTok marketing strategy, let’s discuss some important TikTok tips and tricks that you need to know about, to include in your marketing strategy.
To help you get started, we’ve created a detailed list of the top 10 strategies and techniques you need to include in your TikTok marketing strategy:
1. More Engaging & Shorter Videos
It has been known that when a TikTok video is shorter, it’s more likely to attract users’ attention throughout the entire video without them wanting to skip to the next one because the video is too long.
This strategy gives you the upper hand on keeping your audience engaged to the purpose of your shared content and hopefully results to further engagement.
2. Research Trending Content (Sounds, Hashtags, Dances)
TikTok is mostly known for its platform-specific trends that happen to spread from TikTok to multiple other platforms too as a re-share or idea. Sharing content that is trending well will help push more traffic and engagement to your content and platform, as that is what we know TikTok users are engaging with the most on the app.
TikTok trends are constantly changing and vary in many ways, for example, TikTok has famous sounds, dances, collaboration ideas, and much more to help users come up with new TikTok content every day.
Through these trends, you want to use this research to help you understand how to go viral on TikTok using these trends. You can discover what trends are most popular on the app by going to the ‘For You page to help you find specific trends that can work for your brand.
3. Voiceover Videos
Many users on TikTok have grown to be more interested in using their voice to serve as an advertisement for their brand, which can be beneficial to the brand as it will allow users to get more personal with the content and brand.
People love to gain more knowledge and education, especially in the easiest way possible. TikTok allows you to formulate words over pictures and videos to help you explain the video better and show users that you are fully educated about your brand.
Therefore, this will more likely persuade users to want to listen, as it represents strong characteristics, such as knowledge, authenticity, and vulnerability.
4. Vlog Trends
A great example of a popular TikTok trend is showcasing ‘behind-the-scenes’, a day in the life, or ‘get ready with me in the form of a “vlog” style video.
This has proven to engage very well with users, as it allows for a more personal touch to your audience because it can be seen as more relatable or even represent many users’ potential goals for an ideal lifestyle that they would like to participate in.
5. Pop Culture References
Staying on top of what is going on in pop culture is just as important as staying updated with trends on the TikTok app.
Many creators use TikTok as a means of connecting with the community and formulating discussions when it comes to popular topics that may be heavily focused on for many other popular media channels, like YouTube or Instagram. You can differentiate your content by incorporating some of this.
6. Finding Specific Hashtags for Your Niche
Using a handful of specific hashtags is sufficient to increase exposure and engagement to your videos, but what is more important is understanding which hashtags you need to be using that are relevant to your niche and brand.
By researching other user accounts and social media channels, you will be able to dig a handful of relevant hashtags to use for your content. It’s essential to research the kind of hashtags you’d like to use to help you focus on sharing your content with the specific audience you want to reach out to.
We recommend using approximately 4-5 hashtags per video.
7. Collaborative Videos
Allow your content to stand out by getting help from another content creator. Collaborating with other creators will not only drive their traffic to you but will also build your network.
When your brand collabs with other similar or different brands and influencers, this gives a huge opportunity for your brand to be exposed to a whole new target audience or ones that have not heard about your brand yet.
Influencers will re-share content from your platform onto their social channels to help you promote your brand. Having a huge network of people has proven to be beneficial in the long haul for any future business endeavors.
8. Comment & Reply on Videos
Communication is key! You want your audience to get personally comfortable with you and your brand, so you need to form a relationship with your audience using this social media channel.
For example, replying to comments with videos is a TikTok feature that you will want to utilize. This method of video content will not only increase engagement, as you are engaged in the conversation, but it will also make your followers feel like they are part of a community with you and will respect that you show care for your audience and brand.
9. Transition Videos
Of all the TikTok trends that have come and gone over the last few years, there remains a constant… transition videos. Whether it be a personal makeup or hair glow-up or a project consisting of before and after shots, TikTok users LOVE seeing results to transition videos.
When creating a transition video, it’s important to include trendy sounds and hashtags to help create a transition video related to your brand, and watch your exposure go up!
10. Entertaining Videos
Finally, at its core, TikTok is a social media channel that has been used by most users for entertainment purposes. People love to laugh at relatable jokes that can make them smile and stay engaged with content that makes them happy.
Therefore, it’s important to create content for that sole purpose as well. Don’t be afraid to show your audience that you can be fun!
If you use it effectively, TikTok is a tool that can really help your brand drive growth, without the pressure of spending too much on advertising.
TikTok is a strong way for brands, especially small businesses, to promote their products or services to a wide range of audiences worldwide.
Looking for assistance with creating a strong TikTok marketing strategy? Or do you need help with TikTok management and content creation? Our expert social media marketing team at Bold x Collective has worked with many amazing brands, to grow their TikTok accounts by creating strategic content that works, with a strong strategy in place. Let’s level up together.