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Top 12 Digital Marketing Influencers to Follow on LinkedIn

For some, influencers can recall Instagram. However, the digital marketing community is getting used to this term being used on platforms like LinkedIn.

LinkedIn could be more fun and colorful. Besides, it doesn’t have to be that boring. Digital marketing influencers make you stay updated with the new trends as well as provide interesting key points for your marketing strategies.

Effective Marketing with Influencers on LinkedIn

Many LinkedIn users may have started this platform to seek jobs or find talent. After the social media platform developed its structure and algorithm, the user experience also changed. It has become an online learning place with LinkedIn Learning and a medium to become a blog author.

Moreover, creating LinkedIn content has become essential. When you share the ideal post, it is not enough. You should also look for ways to reach more people. Well, digital marketing influencers on LinkedIn have experience. They engage with industry representatives, including decision-makers and marketing specialists.

Being a part of the network of LinkedIn influencers means that you can also learn from their experiences. You can discover ideas for your LinkedIn marketing strategy as a digital marketing agency owner, a startup founder, or a digital marketing expert on a career journey.

12 Digital Marketing Influencers on LinkedIn

Influencers on LinkedIn, vetted experts, offer priceless resources and create useful content for companies wishing to meet the right audience.

Here, we have shared the top 12 digital marketing influencers on LinkedIn. Join their community and know better what to do with your digital marketing strategy.

  • Ann Handley
  • Clara Shish
  • Joanna Wiebe
  • Brian Solis
  • Simon Kemp
  • Jay Baer
  • Rand Fishkin
  • Gary Vaynerchuk
  • Neil Patel
  • Whitney Johnson
  • Scott Stratten
  • Pam Moore

Ann Handley


Ann Handley is a widely recognized expert in marketing and writing, with more than 450K followers on LinkedIn. As marketers already know, Handley, a popular keynote speaker, serves as the Chief Content Officer of MarketingProfs, a company focused on marketing education & training. 

Handley actually has become a popular figure on LinkedIn and other platforms for her valuable insights into content marketing and her effective communication of writing and digital marketing strategies. Unsurprisingly, she is the author of the best-selling book “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.” The book is a comprehensive guide to writing high-quality content in various formats, catering to beginners and experienced writers.

Ann Handley’s engaging content, including articles and blog posts, has resonated with a diverse audience, contributing to her prominence in the digital marketing community. 

Clara Shish


Clara Shih, a notable figure in the tech world, is the CEO and founder of Hearsay Systems, which provides social media compliance, marketing, and sales solutions for financial organizations. Like Handley, Shih is also known for her work as an author. She dived into the impact of social media on business and marketing strategies via her book, “The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate.” 


Shih, featured in various lists, including Forbes’ “Most Powerful Women Entrepreneurs” and Fortune’s “Most Powerful Women Entrepreneurs” lists, is considered a pioneer in social media marketing. 

In addition to her LinkedIn career as an influencer, she is a sought-after speaker at conferences and events where she shares her insights into the evolving landscape of digital marketing, social media strategies, and the role of technology in driving business success.


Joanna Wiebe


Joanna Wiebe is the original conversion copywriter and creator of Copyhackers.

Companies like BT, Canva, Glowforge, Intuit, MetaLab, Prezi, SAP, Sprout Social, and VWO have trusted her to optimize their copy for nearly 15 years. Also, she has coached the copy of more than 70,000 people at early and growth-stage startups, small businesses, huge businesses, international agencies, and indie establishments.

She has recently partnered with LinkedIn Learning to develop a new course for their heaps of online students.

Let’s start following her for inspiration about content marketing for startups and more.

Brian Solis


Brian Solis is a Global Innovation Evangelist at Salesforce. Also, he is an 8x best-selling author, a keynote speaker, a digital anthropologist, and a futurist.

He has studied Digital Darwinism to understand the impact of disruption on businesses, markets, and society for more than 20 years. Plus, his research focuses on digital transformation, CX, experience design, innovation, the cognitive enterprise, and “the future of” industries, trends, and human behavior.

Scroll down on his LinkedIn page and explore more about marketing and the future of the digital world.

Simon Kemp


Simon Kemp is the CEO of Kepios. He helps you make sense of digital trends. He has already worked with many of the world’s most admired brands, including Unilever, Google, Coca-Cola, Nestlé, J&J, and Diageo. Plus, he is a regular speaker at conferences and events across the globe.

What’s more, millions of people in more than 230 countries read his marketing books, guides, and reports and watched his videos.

Keep an eye on his LinkedIn to catch up with digital marketing by following digital stats, marketing demographics, and social media strategies.

Jay Baer


Jay Baer, the founder of Convince & Convert, is a well-known marketing and customer experience expert, author, and speaker. Recognized for his thought leadership in marketing, he also has authored several books, including “Youtility: Why Smart Marketing Is About Help, Not Hype” and “Hug Your Haters: How to Embrace Complaints and Keep Your Customers.” 


Baer, named one of the “Top 50 Social Media Power Influencers” by Forbes, also hosts the “Social Pros” podcast; he interviews experts in social media and digital marketing overall. He is also a popular speaker at conferences and events, sharing insights and strategies related to marketing, customer experience, and digital business.

Rand Fishkin


Rand Fishkin is one of the most popular figures on LinkedIn; It is for several reasons, many of which stem from his expertise in digital marketing, entrepreneurship, and his role as a thought leader in the marketing industry. 

As the co-founder of Moz, a well-known SEO company and digital marketing ecosystem, Fishkin’s association with the brand has added to his credibility. His perspectives on industry trends, best practices, and future predictions are often sought after, and his online presence provides a platform for him to share these insights with a broader audience.

Rand Fishkin is also a prominent speaker and author – like the aforementioned influencers. He has spoken at numerous conferences and events, sharing his insights on digital marketing, SEO, and entrepreneurship. 

Gary Vaynerchuk


With more than 5M followers on LinkedIn, Gary Vaynerchuk is one of the top voices of the B2B ecosystem. 

Vaynerchuk, often known as GaryVee, is the chairman of VaynerX, a communications company, and the CEO of VaynerMedia, a full-service advertising agency. He gained a reputation through his earlier success in e-commerce and as a wine critic. And he has transitioned his prominence to becoming a digital marketer and social media expert.

Additionally, Vaynerchuk, known for his video content on LinkedIn, has authored several B2B-based books, including “Crush It!” and “Jab, Jab, Jab, Right Hook.” These books have been well-received and have contributed to his authority in the business and marketing space, attracting followers seeking his expertise.

The mix of his expertise, original communication style, and dynamic engagement on social media has helped Vaynerchuk gather a large following on social media platforms. His influence extends beyond social media, with his impact felt in the business and marketing communities.

Neil Patel


Recognized for his contributions to online marketing, particularly in search engine optimization, content marketing, and conversion optimization, Neil Patel is the founder of his digital marketing agency that offers consulting. 

Patel is known for creating & sharing educational content through his blog, podcasts, and videos on social media. He has a knack for simplifying marketing concepts, making them accessible for both beginners & experienced marketers.

Considered one of the foremost experts in his field, Patel has created various tools and software solutions for SEO analysis, keyword research, and website analytics. 

On LinkedIn, Neil Patel hares regular updates, insights, and tips, drawing a large following interested in staying informed about the latest trends and strategies in the digital marketing ecosystem. 

Whitney Johnson


Whitney Johnson is the CEO of human capital consultancy WLJ Advisors.

She has worked at Fortune 100 companies, been an award-winning equity analyst on Wall Street, invested with Harvard’s Clayton Christensen, and coached alongside the renowned Marshall Goldsmith. 

Furthermore, with 1.8 million followers on LinkedIn, she was selected as a Top Voice in 2018. Whitney’s powerful portfolio makes her understand how companies work, how investors think, and how the best coaches coach.

Scott Stratten


Scott Stratten, best known for his insights on the intersection of marketing, social media, and customer experience, is the founder of UnMarketing. He is also one of the leading speakers and authors when it comes to helping audiences embrace the age of disruption. 

Moreover, he ran one of the most successful viral video agencies in the world for nearly a decade before solely focusing on speaking at events for companies like 3M, PepsiCo, Walmart, Adobe, IBM, Microsoft, Hard Rock Café, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity.

Additionally, he has written several books on marketing & business, including “UnMarketing: Stop Marketing. Start Engaging.” and “QR Codes Kill Kittens.” 

Beyond his presence on LinkedIn, Stratten is active on social media, particularly Twitter, where he shares insights, and observations, and interacts with his audience. 

Pam Moore


Pam Moore, also known as “Pam Marketing Nut,” is recognized for her expertise in digital marketing, social media, and branding. Moore, the CEO and founder of Marketing Nutz, covers topics – social media marketing, content strategy, and building a bold brand presence on LinkedIn. 

Considered a thought leader in the digital marketing industry, Moore

focuses on humanizing brands, creating meaningful connections with audiences, and leveraging tech to accomplish marketing objectives.

Being recognized as a “Forbes Top 5 Social Power Influencer” reflects her impact and influence in the industry. Additionally, her noteworthy following across social platforms and the success of the “Social Zoom Factor” podcast with 100k monthly downloads underscore her reach and engagement with a broad audience.

The Role of LinkedIn in Your Marketing Strategy

Digital marketing influencers on LinkedIn also show you the effective use of the platform for your business. They know about branding, content marketing, storytelling, SEO, and more topics that you need to be aware of for good marketing solutions.

With 722 million members, LinkedIn is a great platform with a specific business focus and an audience that is easier to target.

By following the tips shared by digital marketing influencers on LinkedIn, you can get insights to build brand awareness and learn how to be effective for lead generation.

You can also learn from their LinkedIn marketing strategy and how they grab the attention of top-level executives.

Least but not last, LinkedIn also offers opportunities for B2B marketers. Learn tactics from influencers and have a deep understanding of your target audience.

Let LinkedIn digital marketing influencers carry your career to a better place using the maximum benefits of the platform and knowledge shared by them. For getting professional help you can check out the best influencer marketing agencies in the UK.

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