Conversational commerce, also known as chat business or conversational marketing, represents a way for online marketers to open conversational opportunities to sell their products and services. It doesn’t matter if the customer experience is delivered through a chat app, chatbot, voice assistant, or messaging platform – as long as the customer communication is structured, helpful,

They say the restaurant business is one of the most difficult industries to break into, let alone thrive in. That’s why you need to know how to push the odds in your favor. The key to any successful business is knowing how to market to your audience. You need to answer important questions like “How

In August Google rolled out its ‘helpful content’ algorithm, an update to its search process designed to boost content written for people, while at the same time devaluing content written primarily for SEO. According to an announcement on Twitter the week before the rollout, the update would ‘ensure people see more original, helpful content written

Providing feedback to creative agencies can be a tricky process, but it is an essential part of any successful and mutually beneficial business relationship. The key is, to be honest, precise, and professional in order to ensure that the agency can provide the best creative output. Here are a few tips on how to navigate

In today’s fast-paced business environment, it’s essential to have the ability to analyze data effectively, and one way to do this is by using an analytics report template, which can help you organize and present your data clearly and concisely. This article will discuss the benefits of using an analytics dashboard template and show you

Small agencies are bigger than ever.  Adweek’s “Agency of the Year” program has now expanded to include Small U.S. agencies, not to mention the number of small agencies that made their “Fastest Growing Agencies 2022,” list – out of 20 agencies, 14 have 50 or fewer employees.  While the past three years have been packed

In today’s digital world, influencer marketing has become an invaluable tool for retailers. It’s an effective way to reach a large and engaged audience, create brand awareness, and increase sales. But what is influencer marketing and how can it be used to benefit your retail business?  In this blog, we’ll explore the ins and outs

In search advertising, redundant keywords are a common problem that can affect the performance of your campaigns and lead to wasted expenses. That’s because if your ad shows for several similar keywords, it could compete with itself and cannibalize clicks. As a business owner who seeks to make more sales with digital marketing, it’s essential

If you’ve ever felt that keeping the project team on track is like herding cats, then it may be time to start implementing a project management plan.  Just as you wouldn’t set out on an important journey without a clear idea of your destination and which road you’re going to take, a good project management

The digital marketing strategy and campaigns are behind much of the success of the number one sportswear manufacturer in Europe that it has enjoyed in recent years. Adidas focuses on leveraging the power of digital channels to create engaging and personalized experiences for its customers.  Changing consumer behaviors with the digital transformation leading people to