For those that are new to eCommerce, Shopify is a popular platform that can really help you get started. Namely, it becomes a lot easier to create an online store and start selling the products you want.
But, while most people agree Shopify makes things simple, you still have to learn about the platform to make the most of it. Here are five tips that can help you get started on the platform and get your business off the ground and running.
Think About SEO
One of the big things you need to do when you first start an online business is drive traffic to your site. This same applies when you are using Shopify. You will need to use search engine optimisation to make sure you are visible in customer searches. After all, you are not going to be able to enjoy any sales if people cannot find you online.
This is not to say that SEO is easy and if you are new to all of this, you are definitely going to need assistance. Know that you are not on your own and there are professional services you can use to get your business off the ground and running. ClickSlice is an award-winning SEO agency that knows how to help Shopify stores get noticed online.
So, if you do not have the time or you are confused by SEO, using this service will take care of everything for you.
Remember that the majority of shoppers now use their mobile for browsing and making purchases. So, you have to ensure that your store is mobile-friendly. This means that users will be able to see all of the items you are selling easily and in a format that suits their mobile devices. Indeed, the design of your store should be simple to view, which will also make it easier to load.
Remember that you only have a short amount of time to impress shoppers. If they cannot find the information they need or the pages do not display properly on their mobile, they will leave. So, you want to make sure that your store is going to be suitable for viewing on mobiles.
There are Shopify themes that make this easier.
Add Different Languages
Do you want to enjoy global sales? Your store has the ability to reach customers worldwide. But, you need to make sure that it is accessible to everyone. In particular, you want to include more than English as the language. We are not suggesting you take lessons and manually translate your website.
Instead, Shopify does have the option to add languages in settings. This means that people from other countries can see items in their native language. When they are able to understand more about that item, they are more likely to make a purchase.
Focus on the Images
If you have a Shopify store, the themes are often based around making the most of images. Indeed, people want to see what they are buying and this is something that you have to remember if you want your store to be successful.
One of the best pieces of advance is to stay away from stock images. Instead, you should focus on taking high-quality photos of your products and uploading them for customers. This way, they can see exactly what they are buying and be pleased with their decision. Note that customers like a lot of different images, so choose the backgrounds carefully, as well as choose zoom-in and different angled shots.
Create a Loyalty Program
Customers like to be rewarded for their purchases. They are much more likely to be loyal to a brand that offers them incentives since they feel appreciated and almost like they have earned discounts. Well, this is something you want to know if you are starting a Shopify store. You want to make sure new customers feel like they are going to get a lot out of your business. It can encourage them to make their first purchase and continue making them in the future.
Therefore, make sure that you have a loyalty program available on your Shopify store. This can offer your new customers incentives as they make purchases. For example, there could be discounts applied to their order or they could earn free shipping.
You can also introduce a points scheme that could be redeemed on future shopping baskets.