Running a small business can be a daunting task. Between managing employees, providing goods and services, and marketing, it can feel like there are too many plates to spin. One of the most important, and often overlooked, aspects of running a small business is managing your finances. With proper financial management, you can ensure your

Are you prepared for the inevitable Christmas rush? With everything from Black Friday to Cyber Monday quickly approaching, it’s vital you make sure your campaigns are prepared to face a significant upturn in online shopping. The online purchase penetration rate in the UK has been rising at a substantial rate over the past ten years,

The digital marketing industry is full of marketing agencies that deliver great results for clients but struggle to drum up a business of their own. The quest to get clients is a constant one that agencies often put on the back burner. If you want long-term success, though, now is to time to invest in

Spending more time logging into different software to keep track of your customers than actual front-line work? So, it is time you need to make a move to the client management tools.  At the heart of any business is one primary goal placed: provide solutions for clients’ pain points. To do so, they have to

Small businesses are launched from a founder’s passion or a great idea for a service or product. These first steps, however, are not enough to run a successful company. Small business owners have to wear a lot of hats, including marketing their companies in today’s digital world. 2022 may have thrown curve balls your way,

Three years into a global pandemic and much of the world’s business playing fields have been forced to change. Lockdowns, patron limits, and social distancing has culminated in a giant push towards business being done online, and so everyone has been clamouring to start a new digital marketing strategy. In the B2B space, marketing managers

In recent years, we have seen a large increase in online startups and small businesses. Shifting to eCommerce has resulted in opportunities to drive revenue and sales beyond the classic channels of search and display, including new channels like social media marketing, influencer marketing and partner marketing.  Going into the next phase of their growth

Here at Influence Digital, we work with several mental health-focused clients, which has given us a solid understanding of how to navigate the mental health landscape. Recently, we decided to look deeper, specifically into men’s mental health. As we know, men and women struggle with mental health illnesses differently; in the UK, male suicide statistics

Building a brand can seem like an endless process that requires extensive forethought and insights every step of the way. In the business world, branding is the backbone behind every new brand and successful company. Not only does branding directly influence how consumers will view your product or service, but it serves as a long-term

Lead generation is a crucial tactic to ensuring that your business is constantly identifying, reaching, and cultivating valuable relationships with new prospects. While lead generation can typically reside within either the sales or marketing teams, it oftentimes is a specialty requiring skill sets beyond just everyday marketing or sales operations — as such, many organizations will