If you’re an agency owner or founder and you don’t know how much your agency is worth—you should find out. Why? There are multiple reasons. In a nutshell: your business (just like your house or personal vehicle,) has value on the market. Thanks to the Internet, your agency most likely competes on the global scene

B2B suppliers must embrace and sustain ongoing digital change if they want to stay competitive in the future. Why? Over 70% of B2B decision makers prefer remote or digital interactions, Over 70% of B2B buyers spend half their research time online, In 2022 the average buyer uses 10+ channels as they journey through the buying

Today’s businesses face far more challenges than they did five years ago. Business trends constantly evolve, affecting everything from consumer preferences to industry standards. To thrive and compete with rivals, companies must concentrate on running effective and unique branding efforts in addition to offering high-quality goods or services. In the current market environment, building a

Social platforms are the center of the digital universe. As that universe evolves, so must brand strategy. Companies must adapt to the constantly changing landscapes of each social platform they use, leveraging each one’s unique features to set themselves apart from the competition. Right now, Instagram is making the most of its position in the

As digitalagencynetwork.com, we proudly present our first-ever eGuide of 2023 on marketing automation based on extensive research with the industry’s leading digital agencies. Marketing automation is now highly prevalent in our day-to-day lives, even though the idea of automatization first took off in the early 80s. Since then, the investments made in the marketing automation

Choosing a niche is a critical step to take for digital agencies as there can’t be enduring growth rates without devotion to a specific industry. To ensure you’re taking firm steps forward you need to identify your marketing agency niche. In 2023, clients will be looking for specialized services to always be sure that they’re

Google Analytics 4 may not be everyone’s favourite platform, but there are a number of new features in GA4 worth keeping an eye on in 2023 that may just change your mind. Due to a wide range of functionality problems, the launch of Google Analytics 4 was a bit of a damp squib. And it

Running a small business can be a daunting task. Between managing employees, providing goods and services, and marketing, it can feel like there are too many plates to spin. One of the most important, and often overlooked, aspects of running a small business is managing your finances. With proper financial management, you can ensure your

Are you prepared for the inevitable Christmas rush? With everything from Black Friday to Cyber Monday quickly approaching, it’s vital you make sure your campaigns are prepared to face a significant upturn in online shopping. The online purchase penetration rate in the UK has been rising at a substantial rate over the past ten years,

The digital marketing industry is full of marketing agencies that deliver great results for clients but struggle to drum up a business of their own. The quest to get clients is a constant one that agencies often put on the back burner. If you want long-term success, though, now is to time to invest in