Until recently, there were two universal truths surrounding digital advertising. The first was that the industry, even in spite of its rapid growth, was pretty much impervious to the business cycle. And the second was that it was dominated by the duopoly of Google and Meta—the former in search ads, the latter in social media.

Wondering what brings a certain brand to mind when someone asks you about a particular product category? The answer is: Brand awareness. You see, building a brand is one thing – but embedding your brand in the customers’ minds is an entirely different venture. Developing that level of brand awareness will serve as the foundation

Archetypes, first introduced by Carl Jung, are innate and hereditary tendencies that can impact human behaviors. That archetype framework can be applied to your business, as well. It can help you shape your narrative and go from purely transactional relationships to emotional ones. Consider this: Some of the world’s strongest brands are forged by pinpointing

Have you ever wondered how much time your team actually spends on admin, rather than billable work? Or whether it’s possible to anticipate increased demands far enough in advance to get someone hired and on-boarded before there’s a bottleneck? If the answers to these questions seem inscrutable, it might be time to hire a resource

With the introduction of Chrome’s new user-agent string structure, web analytics solutions need to be prepared for future updates.  Google is changing its user-agent string to provide a better browsing experience for users. The change will affect all browsers on Android devices.  The User-agent string is sent with every HTTP request to the server. This

If there’s a word to describe the client reporting process, it’s time-consuming. Picture it. You login to Facebook with a client’s account, take a few screenshots, paste them on a spreadsheet, and send it to them. You log out and login back again with another client’s account, take the screenshots, and … well, you know

You invested in countless coffee meetups and introduction calls to referrals and finally landed your first client. You’ve negotiated your contract, and it’s signed. Now starts a vital part of your business: Client onboarding.  Nailing the client onboarding process lays the foundation for a profitable and productive partnership. However, ignoring the importance of client onboarding

As the transition to a more online-focused earning happened during the difficult times of the pandemic, the rise of people trying to capitalize on that had risen too. Turns out the trend is here to stay due to lifestyle changes and the change in the overall outlook of earning from home. Both affiliate marketing and

If your business is looking for a fast way to get consumers to your website, make purchases, and build revenue, online pay-per-click (PPC) advertising is one of the best solutions. Unlike traditional advertising in print media or billboards that go to a wide audience, are targeted to a specific audience likely to buy. And while

Managing project delivery for an agency is no mean feat. There is always something on your to-do list. You proactively manage risk, while accepting the fact that you can’t account for everything. No two days are the same. Resource allocation is just one of the many factors that impacts your organization’s ability to deliver high-quality