On February 14th Productive co-hosted a live webinar with Cactus, a corporate M&A advisory and growth consultancy for agencies. Mark Sainthill, Managing Partner at Cactus, spoke with Marija K. Vlasic, Content Specialist at Productive about the key factors that drive the valuation of your agency.  Recently there has been a great interest in agency valuation

A flawlessly executed project is a bit like a unicorn; in reality, project management mistakes are easy to make and difficult to avoid entirely.  The majority of projects encounter some bumps in the road, and most of the time, this won’t be too disastrous. But when you’re managing client projects in an agency, even small

Prepare to be wowed by one of the most innovative and trailblazing car companies in the world – Tesla. With its game-changing electric vehicles and futuristic technology, it’s no surprise that Tesla has become a household name. Its sleek designs, advanced self-driving features, and impressive acceleration have captured the attention of car enthusiasts and tech

No one has to tell you how important profit margin is for your business because, duh, you already know that. So rather than pointing out the importance of profit margins for your business, we’d like to provide an overview of digital marketing agency profit margin, discuss the various factors that influence it, and offer strategies

Providing feedback to creative agencies can be a tricky process, but it is an essential part of any successful and mutually beneficial business relationship. The key is, to be honest, precise, and professional in order to ensure that the agency can provide the best creative output. Here are a few tips on how to navigate

The meta description for your page is one of the first things a person sees when they search on Google, so it’s important to get it right! While it doesn’t directly impact SEO and rankings, a well-written, eye-catching meta description can drive organic traffic to your website, boosting your click-through rate. So if you’re wondering

To some commentators’ surprise, in recent times Meta has been seriously helpful to brands struggling with data loss. Their motives might not be so much out of the goodness of their hearts as out of a race with a major competitor—but either way, brands are benefitting. What is the Signal Resiliency Guide? In 2021 Apple

Marketing automation offers incredible opportunities for digital agencies and their clients. With the right marketing automation software, your digital agency can easily boost your clients’ revenue, streamline processes, and automate repetitive tasks. Marketing automation can become your most reliable ally and your clients’ favorite solution. But first, you need to know how marketing and sales

Productive recently co-hosted a live webinar with Madison Alley, an M&A and capital advisory firm that exclusively serves digital marketing, advertising, media and commerce agencies. At the webinar, Michael Seidler, Founder and CEO of Madison Alley and Tomislav Car, Founder and CEO of Productive, discussed strategic M&A exits and what a digital agency can expect

Mercedes-Benz generates a big plan and plays its own original marketing strategy while creating amazing campaigns all around the world. Mercedes-Benz’s marketing strategy had been centered on the safety, luxury, and precision engineering of its cars. But, due to increasing competition in the luxury car industry and changing consumer attitudes, the brand decided to follow