In the already fast-paced field of digital marketing, social media marketing is often the most turbulent. Social media changes happen quickly, making it easy to fall behind when managing multiple social networks for your brand. With social users growing to 4.7 billion (with 227 million new users over the last year), failing to adapt to

TikTok is a completely different kind of video platform, and so if (as a digital marketing agency) you want to make ads that connect with people, you’re going to need some different strategies. In this article, The Good Marketer is going to cover everything you need to know about making TikTok ads that get results.

Instagram is a powerful marketing platform. Around 75% of users take some sort of action after viewing an Instagram post, whether it’s visiting a website, following the brand on the platform, or purchasing something directly. Despite this potential to connect with customers, it’s getting harder for companies to use Instagram as a cost-effective marketing tool.

At the beginning of 2022, a word game called Wordle swept the world overnight. Suddenly, everyone was engaged in the game. Even if you weren’t, you definitely have seen friends and family sharing their scores on social media like this: Wordle 353 4/6 ⬜🟨🟨⬜⬜ 🟨🟨⬜⬜⬜ ⬜🟩🟩⬜🟩 🟩🟩🟩🟩🟩 In this article, UX Connections is going to

How do you create a powerful, successful social media strategy? This is the crucial question being asked by business leaders and marketing experts the world over. Almost everyone acknowledges the impact that a smartly planned and executed social media strategy can have. Yet, too many organizations are still not living up to their potential in

Engagement is one of the most important ways by which you can measure your social media marketing. It tells you how your content is being received and it can help attract new faces to your accounts. Engagement includes any likes, comments, shares, or reactions that people have to your content. While likes and comments can

Nowadays, social media has become an essential part of one’s business strategy; however, it takes more than just posting content to make effective use of these platforms for your business. This is where a social media strategy comes in to help reach your goals. Having a set plan of what you hope to achieve and

Attention business owners and influencers – there is no better time for you to launch your own podcast than now! Over the last few years, podcasts have been viewed as an audible form of blogging and are growing enormously in the podcast industry – yet, as of 2022, there are only 2 million podcasts compared

Social media platforms can be used as potent tools for digital marketers aiming to boost small businesses, startups, and online sellers.     A recent survey from Datareportal indicates that 58.4% of the global population uses social media platforms—translating to over 4.6 billion individuals. On average, a user spends 2.27 hours on specific connection-driven digital apps, with

Online shopping has fully replaced our traditional methods of shopping, especially after the pandemic. Although we stopped wasting hours in shopping malls, the situation has made us way lazier; because it is unbelievably easy to do the shopping and be aware of the fashion trends thanks to the social media marketing fashion brands successfully manage.