After a survey conducted by ICSC, Financial Post mentions that the US alone spent about $226 million on holiday shopping in 2021. As we continue to heal from the lingering damage caused by COVID-19, and with the inflation prices continuing to increase, both shoppers and businesses are in for a surprise this holiday season. After

Social media, as we know, is one of the key growth tools for many businesses in 2022. We have so many platforms to utilize, from Facebook, Instagram, YouTube, Pinterest, TikTok, and more. Keeping up with all your business’s social media accounts can be a daunting task, specifically, without a developed social media strategy. We like

Instagram is one of the most popular social media platforms, and businesses that want to succeed need to post regularly. But finding time to post every day can be difficult, especially if you’re busy running your business. That’s where scheduling tools come in. In this article, we’ll discuss some of the best apps to schedule

A marketing funnel lets you map the customer journey, from awareness all the way through to post-purchase advocacy. Brands devise content and messaging around the different stages of their funnels, and each stage needs to be equally well-ideated if they want their customers to have frictionless interaction with them over the long term. For example,

Social media marketing is a dynamic and powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media. If you’re not on social media platforms like Twitter, LinkedIn, Facebook, and Instagram, your business is missing out on an array of new customers.

It is no surprise that TikTok has seen a dramatic growth rate over the last couple of years. In fact, it is not going away anytime soon! TikTok has now taken over the world of social media by storm and is currently known as the fastest-growing social media platform. In the digital marketing landscape of